usage of smart phones, computer pads/tablets, laptops and netbooks,
do not want to spent time searching multiple websites, making phone
calls or emailing booking requests,
but want, with a click of the mouse, to have access to a wide range
of travel and tourism related products and services that is available
through a global networks of reservation distribution systems and sales
channels to make their travel planning easier.
The Open Distribution Alliance mission is to provide a community where
like minded companies in
tourism and travel software developers and businesses in the electronic distribution supply chain can work together to create an
accepted structure for the free flow of reservation and payment data,
between trading partner to trading partner enabling suppliers and
distributors to use the same interoperability language, by using an 'Open
Internet Distribution' platform.
An 'Open Internet Distribution' platform eliminates the restrictive barriers of
proprietary reservation and distribution systems, by increasing the range
of travel and tourism products and services to any retail points of sale
whether it is a website, home based travel consultant or travel agencies, online travel agencies, online magazines, etc or other sales channels and distribution systems
and networks like
wholesalers, tour operators, aggregators, etc.
Alliance is open to airlines, car rental firms, hotels, cruise lines,
railways, leisure suppliers, service providers, tour operators, travel
agencies, solutions providers, software developers, technology companies and distributors who
believe in the concept of an 'Open Internet Distribution'.
Open Distribution Alliance is a not-for-profit trade association,
founded in 2006 by travel and tourism related companies in New Zealand,
with a primary focus on the creation of ideas and concepts to enable
electronic message structures to facilitate communication between the
disparate systems in the global travel industry.