Benefits of ODA for Suppliers: No more fixed inventory to individual sales partners or updating their proprietary systems. This significantly reduces your workload and allows unlimited growth to your sales network.   Reduces your reliance on a few large channels who end up controlling you.   Your sales partners sell your product with priority because you can provide them instant confirmation.   shared inventory means that the effective sales partners will make more sales than the not so effective significantly which minimises unsold inventory.   Any “distressed” or last minute inventory is available to all your sales network – not just a select few.   We can interface bookings made by your sales partners to your reservation system if it supports open industry standard interfaces (XML and OTA).   Because ODA is a membership scheme, you can make bookings on any other ODA supplier and they place bookings with you. This is to promote co-operation between supplier member. Benefits of ODA for Wholesalers / Agents: Access to a wider range of tourism suppliers able to provide you with more product that you can sell with instant confirmation.   shared inventory means more availability than with fixed.   Ability to select only those suppliers that represent your market – not all or nothing.   You can negotiate individual business terms with each supplier.   Access to normal and last minute inventory from all your suppliers.   We can interface supplier information to your existing booking and distribution system via XML interfaces.   If your booking and distribution doesn't support instant confirmation, you can use iBex as a customised solution.